About The Flexible Marketer

"I enjoy helping small businesses thrive"

Hi! I'm Verity and I have over 25 years experience in business leadership and marketing.

I started my career in action sports events before moving into media marketing. In 2004, as online travel was taking off, I joined a travel agency and led its digital marketing, helping transform a struggling high street branch into an online business generating more than £6 million in annual revenue. Alongside this, I was General Manager of both the online travel business and a B2B travel software company, giving me hands-on experience of marketing, growth, and SME business leadership.

Over the years, I have continued to build my expertise and skills through formal education and hands-on experience - and I have worked with a range of industries.

I am a generalist who has built my skills in most areas of marketing over the years to become a specialist of multiple areas. I see the big picture and can help with strategy, while also having the ability to execute the details competently.

I enjoy helping SMEs because I can often see ways to improve and there are usually quick wins that can be implemented.

Experience

B2C & B2B Industries I have experienced working in:

Adventure Tourism - Tours (B2C)
Action Sports Events (B2C)
Engineering (B2B)
Food (B2C)
Student Media Marketing & Events (B2B & B2C)
IT Services & Cyber Security (B2B)
Podiatry (B2C)
Trade Show Marketing (Partner Marketing)
Travel Industry - Holidays (B2C)
Travel Industry - Software (B2B)

Education

Business & Marketing Education

Global MBA from Alliance Manchester Business School (University of Manchester) with Distinction (2023)
Post-Graduate Diploma in Entrepreneurship from Judge Business School (University of Cambridge) (2020) - above average grades.
Post-Graduate Diploma in Digital Marketing from the Institute of Data and Marketing with Distinction (2016)
BA (honours) Business Studies from the University of Sheffield (2000) - 2:1